<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/mercury/" rel="tag">Mercury</a></p><div style="text-align: center;"><a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100214/RETAIL06/302149950"><img hspace="4" vspace="4" align="middle" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/98mercurytracer-train-station-500.jpg" alt="" /></a></div>
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If you're a big fan of <a href="http://www.autoblog.com/make/mercury/">Mercury</a>... okay, there probably aren't many Mercury fans, but it looks like <a href="http://www.autoblog.com/make/ford/">Ford</a> is hoping to change that by 2011 - or at least stop certain franchisees from grumbling. On Sunday, we told you that Ford President Mark Fields <a href="http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/">told dealers</a> at the company's annual meeting that an all-new <a href="http://www.autoblog.com/model/focus">Focus-sized</a> offering was heading over to the product-starved Mercury marque, and now we have fresh rumors of said vehicle's name. <br />
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Our friends over at <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100214/RETAIL06/302149950"><em>Automotive News</em></a> quotes two dealer sources as saying that the next Mercury will carry the Tracer name. What's that? You don't remember much of anything about the first few vehicles to wear the badge? Neither do we, but that apparently isn't stopping Ford. At any rate, we're sure the nation's Lincoln-Mercury dealers will be happy to have a new <a href="http://www.autoblog.com/2009/08/26/autoblog-interview-15-minutes-with-mercury-spokesmodel-jill-wag/">Jill Wagner</a>-pitched offering on their showroom floors, no matter what the name may be. Let's just hope that the powers that be don't dig up the Trio trim level while they're at it.<br />
<br />
In other Ford news, the Blue Oval began accepting orders for its <a href="http://www.autoblog.com/model/fiesta">subcompact Fiesta</a> yesterday. A reported 60 percent of dealers said that they would order high trim vehicles when they become available. Ford has started a training program to help dealer salespeople sell the newest and most eagerly awaited Ford model to grace dealer forecourts in some time.<br />
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[Source: <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100214/RETAIL06/302149950">Automotive News</a> - subs. req.]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/">Dealers report new Mercury compact will exhume Tracer name</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 16 Feb 2010 11:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19359367/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/#comments" title="View reader comments on this entry">Comments</a>
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<br />
If you're a big fan of <a href="http://www.autoblog.com/make/mercury/">Mercury</a>... okay, there probably aren't many Mercury fans, but it looks like <a href="http://www.autoblog.com/make/ford/">Ford</a> is hoping to change that by 2011 - or at least stop certain franchisees from grumbling. On Sunday, we told you that Ford President Mark Fields <a href="http://www.autoblog.com/2010/02/14/report-mark-fields-tells-dealers-new-compact-mercury-coming-in/">told dealers</a> at the company's annual meeting that an all-new <a href="http://www.autoblog.com/model/focus">Focus-sized</a> offering was heading over to the product-starved Mercury marque, and now we have fresh rumors of said vehicle's name. <br />
<br />
Our friends over at <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100214/RETAIL06/302149950"><em>Automotive News</em></a> quotes two dealer sources as saying that the next Mercury will carry the Tracer name. What's that? You don't remember much of anything about the first few vehicles to wear the badge? Neither do we, but that apparently isn't stopping Ford. At any rate, we're sure the nation's Lincoln-Mercury dealers will be happy to have a new <a href="http://www.autoblog.com/2009/08/26/autoblog-interview-15-minutes-with-mercury-spokesmodel-jill-wag/">Jill Wagner</a>-pitched offering on their showroom floors, no matter what the name may be. Let's just hope that the powers that be don't dig up the Trio trim level while they're at it.<br />
<br />
In other Ford news, the Blue Oval began accepting orders for its <a href="http://www.autoblog.com/model/fiesta">subcompact Fiesta</a> yesterday. A reported 60 percent of dealers said that they would order high trim vehicles when they become available. Ford has started a training program to help dealer salespeople sell the newest and most eagerly awaited Ford model to grace dealer forecourts in some time.<br />
<br />
[Source: <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100214/RETAIL06/302149950">Automotive News</a> - subs. req.]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/">Dealers report new Mercury compact will exhume Tracer name</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 16 Feb 2010 11:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19359367/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/02/16/dealers-reportedly-reveal-that-new-mercury-compact-to-exhume-tra/#comments" title="View reader comments on this entry">Comments</a>
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