<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/"><img vspace="4" hspace="0" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/001_2010taurusselreview_opt.jpg" alt="" /><br />
</a>
<div style="text-align: center;"><em><strong><small>2010 Ford Taurus SEL - Click above for high-res image gallery</small></strong></em></div>
<br />
While most of the major mechanical systems of the <a href="http://www.autoblog.com/model/taurus">Ford Taurus</a> were unchanged from the 2009 to 2010 models, the all-new styling and interior has inspired people to more people to buy the shapelier four-door than its bland predecessor. Through the first seven months of 2010, sales of the Taurus have jumped by 116, and apparently that newfound enthusiasm also extends to early secondhand sales of the big sedan. <br />
<br />
According to Ford, average auction prices on used 2010 Tauruses are now 39 percent higher than comparable 2009 models. That's a jump of $7,100 and, as the Blue Oval dutifully points out, a $2,500 premium over a Toyota Avalon of the same vintage. The Taurus, like its crosstown rival, the <a href="http://www.autoblog.com/model/lacrosse">Buick LaCrosse</a>, clearly demonstrates the benefits of injecting a healthy dose of style and substance to a mainstream sedan. The volumes may not match the <a href="http://www.autoblog.com/model/camry">Toyota Camrys</a> and <a href="http://www.autoblog.com/model/accord">Honda Accords</a> of the world, but the design has inspired people to pay more, generating profits for their manufacturers. Check out Ford's official press release after the jump.<br />
<br />
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<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/">Review: 2010 Ford Taurus SEL</a></strong></p><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323707"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/001_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323708"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/002_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323709"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/003_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323710"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/004_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323711"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/005_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: Ford]<br />
<p><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/" rel="bookmark">Continue reading <em>Ford says 2010 Taurus resale value up by whopping 39%</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/">Ford says 2010 Taurus resale value up by whopping 39%</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 17 Aug 2010 10:58:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19596662/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/#comments" title="View reader comments on this entry">Comments</a>
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</a>
<div style="text-align: center;"><em><strong><small>2010 Ford Taurus SEL - Click above for high-res image gallery</small></strong></em></div>
<br />
While most of the major mechanical systems of the <a href="http://www.autoblog.com/model/taurus">Ford Taurus</a> were unchanged from the 2009 to 2010 models, the all-new styling and interior has inspired people to more people to buy the shapelier four-door than its bland predecessor. Through the first seven months of 2010, sales of the Taurus have jumped by 116, and apparently that newfound enthusiasm also extends to early secondhand sales of the big sedan. <br />
<br />
According to Ford, average auction prices on used 2010 Tauruses are now 39 percent higher than comparable 2009 models. That's a jump of $7,100 and, as the Blue Oval dutifully points out, a $2,500 premium over a Toyota Avalon of the same vintage. The Taurus, like its crosstown rival, the <a href="http://www.autoblog.com/model/lacrosse">Buick LaCrosse</a>, clearly demonstrates the benefits of injecting a healthy dose of style and substance to a mainstream sedan. The volumes may not match the <a href="http://www.autoblog.com/model/camry">Toyota Camrys</a> and <a href="http://www.autoblog.com/model/accord">Honda Accords</a> of the world, but the design has inspired people to pay more, generating profits for their manufacturers. Check out Ford's official press release after the jump.<br />
<br />
<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/">Review: 2010 Ford Taurus SEL</a></strong></p><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323707"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/001_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323708"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/002_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323709"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/003_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323710"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/004_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-ford-taurus-sel/#2323711"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/005_2010taurusselreview_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: Ford]<br />
<p><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/" rel="bookmark">Continue reading <em>Ford says 2010 Taurus resale value up by whopping 39%</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/">Ford says 2010 Taurus resale value up by whopping 39%</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Tue, 17 Aug 2010 10:58:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19596662/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/08/17/ford-says-2010-taurus-resale-value-up-by-whopping-39/#comments" title="View reader comments on this entry">Comments</a>
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