<p>Filed under: <a href="http://www.autoblog.com/category/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/mercedes-benz/" rel="tag">Mercedes-Benz</a>, <a href="http://www.autoblog.com/category/porsche/" rel="tag">Porsche</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/category/volkswagen/" rel="tag">Volkswagen</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="http://www.autoblog.com/make/bmw/"><img vspace="4" hspace="0" border="1" align="right" alt="" class="right boarder" src="http://www.blogcdn.com/www.autoblog.com/media/2010/04/bmw-logo.jpg" /></a>According to a report from <em>Automotive News</em>, <a href="http://www.autoblog.com/make/bmw/">BMW</a> has managed to replace <a href="http://www.autoblog.com/make/toyota/">Toyota</a> as the world's most valuable car marque, even though the German automaker saw its brand's worth decline last year. The article sites a study by Millward Brown called the BrandZ Top 100. On the heels of Toyota's recent recall troubles, the company's value declined by 27 percent to a shade under $21.8 billion. Meanwhile, the BMW drop was much less at just nine percent, putting its total value at $21.8 billion even.<br />
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Despite Toyota's stumble, researches at Millward Brown seem to think the brand will be back on top of its game before too long. A spokesperson said that the carmaker's aggressive work to rebuild its reputation is already underway and should do much to restore the company's global standing. <br />
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Meanwhile, automakers like <a href="http://www.autoblog.com/make/ford/">Ford</a> and <a href="http://www.autoblog.com/make/volkswagen/">Volkswagen</a> made progress on improving their own brand value thanks to investments in entertainment and emissions technologies. Those companies are both valued at around $7 billion. <br />
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The <em>Automotive News</em> report also pointed out that high-end automakers like Porsche and Mercedes-Benz suffered the most from the economic downturn, with those brands seeing their value decline by 31 percent and 11 percent, respectively.<br />
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Interested in seeing Millward Brown's complete study results, including brand values for non-automotive businesses? <a href="http://www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx">Click here</a> for the full report of everything from beer to apparel to gas companies.<br />
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[Sources: <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100428/ANE/100429857/1254#ixzz0mPoAXvAg">Automotive News</a>, Millward Brown]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/">Study: BMW replaces Toyota as world's most valuable automaker</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 29 Apr 2010 09:32:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19458585/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/#comments" title="View reader comments on this entry">Comments</a>
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<br />
Despite Toyota's stumble, researches at Millward Brown seem to think the brand will be back on top of its game before too long. A spokesperson said that the carmaker's aggressive work to rebuild its reputation is already underway and should do much to restore the company's global standing. <br />
<br />
Meanwhile, automakers like <a href="http://www.autoblog.com/make/ford/">Ford</a> and <a href="http://www.autoblog.com/make/volkswagen/">Volkswagen</a> made progress on improving their own brand value thanks to investments in entertainment and emissions technologies. Those companies are both valued at around $7 billion. <br />
<br />
The <em>Automotive News</em> report also pointed out that high-end automakers like Porsche and Mercedes-Benz suffered the most from the economic downturn, with those brands seeing their value decline by 31 percent and 11 percent, respectively.<br />
<br />
Interested in seeing Millward Brown's complete study results, including brand values for non-automotive businesses? <a href="http://www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx">Click here</a> for the full report of everything from beer to apparel to gas companies.<br />
<br />
[Sources: <a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20100428/ANE/100429857/1254#ixzz0mPoAXvAg">Automotive News</a>, Millward Brown]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/">Study: BMW replaces Toyota as world's most valuable automaker</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 29 Apr 2010 09:32:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19458585/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/04/29/study-bmw-replaces-toyota-as-worlds-most-valuable-automaker/#comments" title="View reader comments on this entry">Comments</a>
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