<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><a href="http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx"><img hspace="0" border="1" vspace="4" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2010/09/interbrandtoyota.jpg" /></a><br />
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Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands - "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list. <br />
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But you will find <a href="http://www.autoblog.com/make/toyota">Toyota</a>, which remains the top automotive brand, even with its recent recall and safety woes. The cynic's view might be to wonder how it can still remain so, with Interbrand's 10 principles of strong brands including commitment, clarity and responsiveness. But the company had built so much room that it could fall some ways and still be on top, sliding from eight to 11, just ahead of <a href="http://www.autoblog.com/make/mercedes-benz">Mercedes</a> at number 12. Interbrand said that while Toyota's problems were exacerbated by the way the company is set up, it hasn't been hurt as much as some would have thought and it has proven its resilience over the decades.<br />
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Oddly, although <a href="http://www.autoblog.com/make/ford">Ford</a> was cited for having been "extremely innovative with product designs" and having "excelled at marketing its vehicles," lauded for its resilience, its closing of <a href="http://www.autoblog.com/make/mercury">Mercury</a> and its coming sustainability efforts, it falls one spot from 49 to 50. Don't take it personally, Ford - you're still climbing the charts as far as we're concerned. Elsewhere on the list, <a href="http://www.autoblog.com/make/volkswagen">Volkswagen</a> gains two places to settle at 53, <a href="http://www.autoblog.com/make/audi">Audi</a> gains two places to reach 63, <a href="http://www.autoblog.com/make/hyundai">Hyundai</a> jumps four spots to 65, <a href="http://www.autoblog.com/make/porsche">Porsche</a> gains two spots to 73, and <a href="http://www.autoblog.com/make/ferrari">Ferrari</a> loses three spots to end up at 91. You can find the full report <a href="http://issuu.com/interbrand/docs/bgb_report_us_version?mode=a_p">here</a> (PDF warning).<br />
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[Source: <a href="http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx">Interbrand</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/">Toyota drops in Best Global Brands Rankings, still top auto brand</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 20 Sep 2010 08:01:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx>Read</a> | <a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19639274/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/#comments" title="View reader comments on this entry">Comments</a>
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<br />
Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands - "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list. <br />
<br />
But you will find <a href="http://www.autoblog.com/make/toyota">Toyota</a>, which remains the top automotive brand, even with its recent recall and safety woes. The cynic's view might be to wonder how it can still remain so, with Interbrand's 10 principles of strong brands including commitment, clarity and responsiveness. But the company had built so much room that it could fall some ways and still be on top, sliding from eight to 11, just ahead of <a href="http://www.autoblog.com/make/mercedes-benz">Mercedes</a> at number 12. Interbrand said that while Toyota's problems were exacerbated by the way the company is set up, it hasn't been hurt as much as some would have thought and it has proven its resilience over the decades.<br />
<br />
Oddly, although <a href="http://www.autoblog.com/make/ford">Ford</a> was cited for having been "extremely innovative with product designs" and having "excelled at marketing its vehicles," lauded for its resilience, its closing of <a href="http://www.autoblog.com/make/mercury">Mercury</a> and its coming sustainability efforts, it falls one spot from 49 to 50. Don't take it personally, Ford - you're still climbing the charts as far as we're concerned. Elsewhere on the list, <a href="http://www.autoblog.com/make/volkswagen">Volkswagen</a> gains two places to settle at 53, <a href="http://www.autoblog.com/make/audi">Audi</a> gains two places to reach 63, <a href="http://www.autoblog.com/make/hyundai">Hyundai</a> jumps four spots to 65, <a href="http://www.autoblog.com/make/porsche">Porsche</a> gains two spots to 73, and <a href="http://www.autoblog.com/make/ferrari">Ferrari</a> loses three spots to end up at 91. You can find the full report <a href="http://issuu.com/interbrand/docs/bgb_report_us_version?mode=a_p">here</a> (PDF warning).<br />
<br />
[Source: <a href="http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx">Interbrand</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/">Toyota drops in Best Global Brands Rankings, still top auto brand</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 20 Sep 2010 08:01:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx>Read</a> | <a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19639274/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/09/20/toyota-drops-in-best-global-brands-rankings-still-top-auto-bran/#comments" title="View reader comments on this entry">Comments</a>
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